WORLD FILE — RG-06 45.52° N MILE END → 45.61° N BOUCHERVILLE STATUS: PERMANENT COLLECTION

Romeo's
Gin.

Romeo's Gin gave me one landing in their stairwell museum. The piece jumped from that wall onto socks, onto their Spritz cans, then swallowed a marina parking lot. One world, four surfaces, four years.

Aerial view of the Romeo's Gin ground mural covering the marina parking lot in Boucherville, crowd on the beach beside it
ClientRomeo's Gin
ScopeMural / Socks / Cans / Ground mural
RoleArtist & illustrator
Years2018 → 2021
The world

One wall
that kept going.

Romeo's Gin runs Romeo's Museum: a gallery built into the stairwell of their Mile End building, one floor per artist, so climbing the stairs turns into walking through a permanent collection. The landing I got became Keep Pushing: a skater pushing through flames, the mantra from my skate days that later named this studio.

The brand kept calling back. 2020: a sock collab with Robin des bas, shot at the Olympic Stadium. 2021: the artwork re-cut for their ready-to-drink Spritz — usually the can comes first and the wall is the adaptation, here we worked backwards, re-cropping the composition to sit on a cylinder without losing the rhythm of the original. Then the biggest surface yet: the parking lot of their Boucherville marina, turned into a ground mural you can walk, park and skate on for the Spritz launch.

"Nothing here was a one-off. Every commission was the same world showing up on a bigger surface."

Romeo's Museum → Robin des bas → Spritz cans → Marina, 2018–2021

Keep Pushing — l'artwork original du monde Romeo's Gin : skater qui pousse a travers les flammes
01 — Process

Painted
by hand.

Wall by wall, brush by brush
Painting the Keep Pushing mural brush by brush in the Romeo's Museum stairwell, 2018
Close-up: gloved hand pulling the white line across the mural
The marina crew rolling saturated color across the parking lot surface, Boucherville 2021

Same hand, two very different rooms. In 2018, a tight stairwell landing painted brush by brush: thick black outlines, flat color blocks, bodies built on rhythm instead of realism. In 2021, coming out of COVID, an entire parking lot rolled in saturated summer color — surf and skate energy, made to be walked on, parked on and driven over rather than looked at.

02 — The work

Hand, shelf,
street.

Final result — real life
The Romeo's Gin ground mural at the Boucherville marina — pickup truck parked on the painted surface THE MARINA — GROUND MURAL
Romeo's Gin Spritz can on red, blood orange cut beside it — the wall artwork living on the shelf THE SPRITZ — WALL TO SHELF
The finished Keep Pushing mural in the Romeo's Museum stairwell THE STAIRWELL — MUSEUM PIECE
Romeo's Spritz Gin hand-painted lettering across the marina ground, painter standing on the letters TYPE AT GROUND SCALE
RG-06 / THREE SURFACESRomeo's Gin
03 — Four surfaces

Wall, can,
street.

One world, four surfaces
Romeo's Gin Spritz cans on a skateboard, Robin des bas x MEKA Keep Pushing socks on the feet — the whole world in one frame
Romeo's Gin x MEKA — craft detail 2
Romeo's Gin x MEKA — craft detail 3
Romeo's Gin x MEKA — craft detail 4
Romeo's Gin x MEKA — craft detail 5
Romeo's Gin x MEKA — craft detail 6
Robin des bas x MEKA x Romeo's Gin sock collab, shot at the Olympic Stadium, 2020
Romeo's Gin x MEKA — craft detail 8
Why it matters

No pitch won this. A wall did. The brand saw the piece in their own stairwell, put it on a can, then handed over a parking lot. When a world lands, the client comes back with bigger surfaces.

4Commissions — museum, socks, cans, marina
2Spritz versions — gin + non-alcoholic
1Mantra on the wall — Keep Pushing, still there