Nike / Adidas / NBA / Ubisoft / Stüssy / Canadiens / Carhartt / DC Shoes / Simons / Moment Factory
Client mandates and original worlds sit side by side here, on purpose. The originals aren't side projects: they're the product demo, what a full world bible looks like when the client is me.
Behind all three, the same job: I take the art direction. Brands with no creative lead in house get mine, start to handover. Brands that already have one get a partner who works inside their team.
A complete identity designed as a coherent world. Not a logo and a palette: a visual territory with its own rules, atmosphere and internal logic, able to absorb every new touchpoint without falling apart.
ROLE — ART DIRECTION, START TO HANDOVER See the Idlehand case →A brand character isn't a drawing, it's an inhabitant. Design, personality, narrative life: I deliver characters that exist before and after the campaign, with enough depth to carry your communication for years.
ROLE — ART DIRECTION + CHARACTER DESIGN See the Keep Pushing characters →The signature offer. Characters, visual codes, motion language, lore: a complete world, documented and structured, ready for your human teams and your AI pipelines alike. You walk away with the world, not with files.
ROLE — ART DIRECTION ON THE WHOLE WORLD See Nyara →Your brand already has a buried world: history, audience, codes. I dig it all up before inventing anything.
Everything starts by hand: letterforms, characters, the first shapes. Where the rules of the world get set.
Design, illustration, paint, motion. The world takes shape across every medium, one logic throughout.
The world starts living out in the real: worn, driven, painted. Documented too, so it runs without me.
20+ years building worlds that millions of people played in, wore, and made their own. The same rigor, applied to your brand.
KPS is Thibaut, and the job is art direction. When a brand has no creative lead in house, that's the seat I take, then I build what I directed: identity, characters, illustration, motion. When there is already a creative team, I work inside it, on the piece they hand me. 20+ years across the whole chain, including a decade in the gaming industry building worlds inhabited by millions of players.
A one-person studio is a choice: you talk to the one who thinks, draws and animates. Nothing gets lost between strategy and pixel.
Available for remote freelance mandates: direct with a brand, or alongside an agency.
