Warrior.
A hockey brand asked five artists what a save looks like. This is what I handed in, and the night we shot it.
Their gear,
my line.
Warrior was launching its Alpha Surge goalie line and wanted it seen through an artist's eye instead of a catalogue. The brief was wide open on style and immovable on one point: the gear had to read as Warrior, not as somebody else's. Abstract was welcome. Generic was not.
So I drew the goalie as a character. Flat color, inked line, the mark sitting exactly where it sits on the real pads. Anyone who has played the position recognizes the kit on sight, and it still looks like nobody else's drawing. One note came back from Warrior, on the geometry of the pad rolls. It was fixed the same day, and nothing else changed before the piece was cleared.
"This looks incredible. The graphics look perfect."
Source — Warrior Hockey, November 2025
Done before
the crew arrived.
Working documents — raw
The hard part was never the style. Every piece had to be finished and dropped off by noon, three hours before the crew was even called, because production shot the finished artwork first and worked backwards from it.
Painted
twice.
Final result — campaign film
Once on the tablet, at home, to the four by three foot format every artist worked to. Then again at 22:55, on canvas, for the camera, while a goalie took shots two meters away.
A rink
in a foundry.
Fonderie Darling, Montréal — 3 Dec 2025
Five artists on the call sheet that night: ZEK, FRITZDOESART, Just Dishin', Hugo Mudie and me. In net, Sandra Abstreiter, who went on to win the 2026 Walter Cup with Montréal Victoire five months later.
One shoot day, five artists, and a single note on the artwork before it was cleared.