Three doors, one destination: a brand that exists as a place. Enter through the one that matches where you are.
Behind all three, the same job: I take the art direction. Brands with no creative lead in house get mine, start to handover. Brands that already have one get a partner who works inside their team, on the piece they trust me with.
A complete identity designed as a coherent world. A visual territory with its own rules, atmosphere and internal logic, able to absorb every new touchpoint without falling apart.
A brand character isn't a drawing, it's an inhabitant. Design, personality, narrative life: characters with enough depth to carry your communication for years.
The signature offer. Characters, visual codes, motion language, lore: a complete world, documented and structured, ready for your human teams and your AI pipelines alike.
Not sure which door? Write me two lines about your brand, I'll tell you where you are.
20+ years building worlds that millions of people played in, wore, and made their own. This is the same construction site, scaled to your brand.
Your brand already has a buried world: history, audience, codes, references. I pull it all onto one wall before drawing a single line. You can't build a world you haven't dug up first.
MT-01Everything starts by hand, in the sketchbook. Letterforms, characters, the first shapes of the world. This is where the rules get set: what it looks like, how it moves, what belongs in it and what doesn't.
MT-02Then I build it for real. Digital, print, paint on a wall, a can, a garment. Whatever the medium, the same hand carries the world across all of it, with one logic.
MT-03The world leaves the studio and starts living: worn, driven, painted, out in the street. You walk away with it fully documented too, a world bible your team and your tools can run without me.
MT-04