Keep
Pushing.
The mantra from my skate days became a character, a brand, a studio. Collections, a Carhartt collab, shops in France and Montréal — the world every other world on this site descends from.
The world
zero.
Keep Pushing started as a mantra — no matter how hard the run gets, don't stop — and became an illustration series, then a wearable brand with its own design language, drop rhythm and points of sale. Carried in select shops in France and at Off the Hook in Montréal.
I treated it as its own creative space, not studio merch: three to four collections translating the graphic language into tees, hoodies and caps. The brand landed a collaboration with Carhartt — proof the philosophy traveled beyond my own circle. And the character kept working: it's the same world Adidas came shopping in, the same piece painted in Romeo's stairwell.
"Adidas came for it. Romeo's put it on a can. The studio is named after it. One world, compounding since 2015."
Keep Pushing — the founding world
A brand,
run for real.
Working documents — raw
Running the brand meant doing all of it: design, production, drops, wholesale, community. Years of doing it for other people, then doing it on my own terms — the discipline that now runs the studio.
Out in
the wild.
Final result — real life
WHAT'S KEEP PUSHING
ADIDAS SKATEBOARDING
HAVE A SLICE DAY
GONZ TRIBUTE
THE CHARACTER — IN MOTION
Worn
by strangers.
Out of the studio, into the street
This is the asset: a world strong enough that global brands come to it. Adidas licensed its energy. Romeo's hung it in a museum. The studio runs on it.