CANADIENS - NHL

I collaborated with the Montreal Canadiens on multiple creative projects blending live performance, illustration, and brand activation. Over the course of this collaboration, I was invited twice to create live painting performances during official events, producing artwork in real time in front of fans and guests.

In addition to the live performances, I was commissioned to create a key visual for a campaign in partnership with the National Bank of Canada, combining illustration and brand storytelling within a sports and lifestyle context.

These projects allowed me to explore illustration as a live and experiential medium, connecting art, sports culture, and audience engagement. They reflect my ability to adapt my visual language to high-profile environments while delivering work that resonates both on-site and across brand communications.

Client
Canadiens NHL

Year
2024 & 25